the goose

Giving in is not something we were brought up to believe in. If you are ‘go gettum’ enough to start a business in the first place – giving up shouldn’t be something that comes easily too you. Some might tell you that “it is often darkest just before the dawn”. Sage advise if you are perched on top of a 10 story building contemplating armstand back double-somersault with one and a half twists in the free position.

There is however one far more scientific approach to deciding whether or not you should give up on a project – compare. If you don’t have another project on the go – start one or better still – find someone else who is running something similar. Not necessarily in the same niche – but certainly with some of the same attributes. If you sell sailing e-books online – find someone selling ebook bibles. If they are coining it while you are still counting the pennies – you might just be in the wrong niche. Of course comparing your strengths with someone else’s weaknesses might be enough to tip you over the edge.

When you do find something to compare with – crack open your KPI’s (number of hits, conversion rate etc) and see how they stack up. If both projects are yours – cull the weak one – or at the very least stop using your time on it. Rather than spoil the project that is going well for you. Thats what I’m about to do right now. Now where did I put that shotgun?