the goose

I met up with my TaskFive partner over the weekend and we took stock of what we have on our hands.  Its been a pretty unreal experience being involved in the whole experiment and despite one or two challenges – it has been an unprecedented success.  Well – maybe it would be a little more unprecedented when we have some money coming in.  Now its time to roll up our slieves and start making that happen.

When I met Darrell on Saturday morning we started working on a spreadsheet to figure out how we could move this along.  We have a big leg up in terms of the amount of PR we’ve received but that is a long way from making a sale.  We have made two direct sales and direct marketing it the ‘break even’ plan.  Whatever happens online is going to happen and we don’t have so much control over that.

But I digress – the reason I started this post was so that I could post up our targets spreadsheet.  The basic idea here is that there are 3 price points which have been demonstrated to work.

Instead of trying to figure out what our app is ‘worth’ – we’re first deciding on the price points and then coming up with a value proposition to justify those price points.  I like this approach because it helps get the creative juices flowing in terms of coming up with ideas.  Its not so much how much would X be worth – but instead – would you pay €9 if you got X in return or would it take X + Y + Z?

Anyway – here is the spreadsheet.  Have a look and let me know what you think.