After I realised how strong the emotional manipulation of strong copy is, I only skim over offers using it. The longer term internal effect is even worse … Probably this is where its power comes from – the destabilising effect it has on the inner peace of a person, which in turn comes from the discrepancy between truth and reality. The unconscious picks up on it but the conscious can’t, this inner conflict brings the person into a hypnotic state. Then the strong calls for action do the rest.

Some day there will be laws against strong copy, hopefully.

This is the main problem I think. For most of the US guys this would not go through their head.

I am only tricking someone if my product if crap – that is what my thinking has come down to. My product is not and neither is yours – so if the “sales” copy gets better results it is the way to go, and I mean long term better results.

I’m sitting here wondering which way to go when it comes to sales copy. The above blog post and the bulging attendance at our workshop last Friday make it hard to ignore the effectiveness of writing strong sales copy. Personally I rail against this type of copy. You could say it ‘insults the intelligence’ of those who read it. On the other hand – we had great feedback from the course content and ultimately higher signups to our newsletter.

I want to have more people engaged with Piehole and I want to have more people come along to our courses. I wonder can softer copy achieve the same results?

We also had a brief discussion about the type of person that would be attracted by the more brash approach. Does ‘get rich quick’ style copy attract a ‘get rich quick’ mentality? Are we tricking people into signing up to our newsletter? Would we rather they didn’t sign up in the first place?