the goose

Irish-Story.com was one of the first sprint events we ran. We set off on what proved to be a rather ambitious project – to record and sell mp3’s of traditional Irish Stories online. As we had a voiceover actor on our team we knew that we would be able to produce something good. We certainly didn’t understand how long it would take to put the stories together. Several months later we finally had a set of four high quality stories – almost in time for Paddy’s day.

Our original strategy was to optimise the site for web traffic and climb the google rankings. This hadn’t provided any sales at the time but as Patricks Day came around we steadily started to see our traffic rise.

A few days before the big day itself we changed the template from a wordpress style blog with about 8 pages of content to a straight ’sales letter’ style single page. There was a mess up during this process and the analytics code was dropped from the site for a day or so as you can see from the dip in traffic. It did pick up however and pretty quickly upon changing the copy we had a sale – $9 worth. Not great but at least this project had finally achieved some sales. Alas, although traffic climbed, and eventually ebbed after Paddy’s day, that was the only sale we had. We did have a 14 people sign up for the newsletter and these might provide a sale down the line.