Ag Tweet: PR put to the test
May 10th, 2009 | Published in sprints | 3 Comments
It has been a bit over a month now since I put agtweet.com together now. It has been undoubtedly a bit of a distraction from the day job and if I were mercenary enough I’d shoot it dead. On the other hand, it has been rather fun and I get little tweets every day thanking me for putting it out there which strokes my ego just nicely.
To date – here is the progress.
The marketing plan although having come under some criticism was made mostly up of a mix of off and online strategies from following other people to sending out a press release. After some initial interest generated by following some ‘big twits’ like the IIA and EvertB things died off a little. I had kind of hoped that I could put my feet up but although we have people using the service daily there was no growth. No viral effect here.
So it was time to dust off MS Word and type out a press release. First up I found it a little harder than expected to get a list of email addresses to send my release to. Many news outlets don’t seem to have an obvious email address to send press releases to on their websites. I did manage to get tweeted about by by Ewan from SMS Text News but the big success came via siliconrepublic.com.
I did consider using http://www.get2press.ie/ and http://www.irishpressreleases.ie/ but was defeated by their unclear pricing and bad user interfaces. Overall I’m pretty impressed with PR. It really didn’t take much to put a press release together. I cogged one Priscilla put together for the everydayisasaturday.info website and just mailed it out.
May 11th, 2009 at 8:24 pm (#)
It’s a fantastic service, and I’ve just posted about it on my Blog.
Every Irish Twitterer should know about it, and keep the numbers saved to their phone, like I have.
May 16th, 2009 at 5:51 am (#)
it is a tricky situation as these 3rd party twitter apps are the in thing to be doing..it is a great idea and stick with it, just look at the article that webstrong ceo Irflaith did with silicon republic a couple of weeks ago, and that stayed in the high search box for a good while after it was released.
by the way, priscella website that you have a link to on the goose, is the content regularly updated?
ps what date you gonna head off on?
May 18th, 2009 at 10:55 am (#)
Hey guys –
Thanks for the feedback. Don’t tell anyone but I’m busy looking for a sponsor for Ag Tweet to keep it alive and kicking.
Shane – Priscilla’s website isn’t updated much. We know exactly who to promote too and SEO isn’t part of our strategy for driving sales right now.
The exit date is getting a little closer now. No date yet though.
James