Why build guided missile systems when sugary water will do?

December 30th, 2009  |  Published in comment

Fortune 500 listing excerpt

Fortune 500 listing excerpt

According to Wikipedia, Raytheon makes …

Coca-Cola makes bottled sugary water.

So why is it then that according to the above Forbes 500 list of the most profitable companies in America, Coca-cola is almost 5 times more profitable?

Really, leave a comment, tell me why.  I have no clue.

Take for example the recent sale of Arantech to Techtronix.  I’ve worked at Aran a contractor and it is by far and away the best environment I’ve experienced.  The guys there are razor sharp, the product is mind blowing in what it manages to achieve and if I ever had to get a job again it’d be the first place I’d apply to.

Arantech was reported to have been sold for around €60m.

At around the same time, Jerry Kennelly, sold his Stockbyte business to Getty Images for a reported €135M.

Arantech is to Stockbyte as Raytheon is to Coke.  Stockbyte had 28 employees while from memory, Arantech has around 80.  At a guess, I’d say that the average wage in Arantech probably tripled the Stockbyte take home.  Which would I rather have?  Well, sorry Aran, I’d definitely go for Stockbyte.  And I guess I’ve got to remember that in my various escapades.

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