the goose

Well, it is the morning after the night before. Priscilla and I are trying not to be too hungover – mopping up email enquiries from last night.  In total, our Dragons Den appearance cost us

• two transatlantic flights from Argentina to Ireland
• 1 new suit
• the price of an A1 board from snap printing
• about a 200 hours of preparation
• a few quid for loadimpact.com

So what did we get?  Well – it is early days, but at the time of writing we haven’t had any sign ups on the site.   We have had

• a spike of almost a thousand unique visitors
• 46 subscriptions to our email responder
• 8 actor account registrations
• 2 expressions of interest in investing in us
• an inquiry to produce  a radio script

As far as all my work to try and make sure the site stayed up – it turns out there wasn’t as much stress ad I had feared.  I use Newrelic to monitor performance live and according to their stats, we never dipped below a score on 0.8 on their ‘appdex’ index.  To you and me, it means that the site responded just fine.

So that is it.  I’d heard a rumour that 25% of the television watching public, do so while surfing the web.  That certainly didn’t translate into traffic on our site . There are around 500,000 people watching the show and I had nightmares of 100,000 people baring down on the site.  A thousand uniques can probably be achieved with less effort on a continuous basis by simply blogging and tweeting.  Put another way, we got a half a months worth of traffic in one night – not really that huge.  Of course – it all comes down to the type of traffic and the conversion rate.

Having said that.  The whole experience was a hoot.  I would do it all over again.

Check out the piehole blog for a review of our pitch from Sean Gallagher.