8 minutes of fame
March 12th, 2010 | Published in Dragons Den
Well, it is the morning after the night before. Priscilla and I are trying not to be too hungover – mopping up email enquiries from last night. In total, our Dragons Den appearance cost us
- two transatlantic flights from Argentina to Ireland
- 1 new suit
- the price of an A1 board from snap printing
- about a 200 hours of preparation
- a few quid for loadimpact.com
So what did we get? Well – it is early days, but at the time of writing we haven’t had any sign ups on the site. We have had
- a spike of almost a thousand unique visitors
- 46 subscriptions to our email responder
- 8 actor account registrations
- 2 expressions of interest in investing in us
- an inquiry to produce a radio script
As far as all my work to try and make sure the site stayed up – it turns out there wasn’t as much stress ad I had feared. I use Newrelic to monitor performance live and according to their stats, we never dipped below a score on 0.8 on their ‘appdex’ index. To you and me, it means that the site responded just fine.
So that is it. I’d heard a rumour that 25% of the television watching public, do so while surfing the web. That certainly didn’t translate into traffic on our site . There are around 500,000 people watching the show and I had nightmares of 100,000 people baring down on the site. A thousand uniques can probably be achieved with less effort on a continuous basis by simply blogging and tweeting. Put another way, we got a half a months worth of traffic in one night – not really that huge. Of course – it all comes down to the type of traffic and the conversion rate.
Having said that. The whole experience was a hoot. I would do it all over again.
Check out the piehole blog for a review of our pitch from Sean Gallagher.
