Minimum viable CRM
February 15th, 2010 | Published in crm, sales
CRM systems are behemoths. No matter how many claim to be ’simple’ they all feature from feature creep. The fact remains, if you are not using a CRM, you are probably only running at half your potential cash-flow if the ever-so helpful introductary video ad infusionsoft is anything to go by. The good guys there go on to point out that on average, customers will buy from you after 7 interactions. Most people give up after 3. You can manage this to a certain extent using excel or google docs (as we have been for the last three years) but after a while it all get unwieldy.
To counter this I did a quick review of available products before designing my own minimum viable CRM system (oh groan – another techy reinventing the wheel). Here were the front runners. Read the rest of this entry »