February 9th, 2010 |
Published in
geoarbitrage | 1 Comment

So we’ve moved somewhere, where
- the average temperature is about 20 degrees C warmer than Dublin
- cut our living costs by 2/3rds
- allowed us to focus all our time on building our own wealth
- avoided having to go to work (unless we’d like to)
But it can’t all be good. And here are a few gotcha’s. In a week when its been too hot to walk down here, I thought I’d put a few down for posterity. Lets see if I can mitigate them.
- Motivation: “Millions long for immortality who don’t know what to do with themselves on a rainy Sunday afternoon” writes Susan Ertz. Now imagine having a Sunday afternoon every day of the week. We’re not the worst at this – and being honest – we can’t afford to put our feet up completely but there is a lot to be said for having to turn up for work on a Monday morning. We’ve mitigated this by trying to stick to our 5 tasks a day (do five things then stop). We’ve recently engaged a coach who will help crack the whip and keep us on track. I guess there is a bit of a stigma (especially in Ireland) with having a ‘coach’ but I’m willing to bet pretty-much anyone could benefit from being called to book now and again. It works in the gym and we’ve found it to work for building our cash-flow.
- Weather: “hold on – its bloody georgeous down there” - yes, yes - it is in general, but when it tops 40 degrees, there isn’t much to be done about it. Productivity goes down the toilet. If we had our way we’d probably leave Argentina for a few months while the hottest of the summer passes. This year we did that by going back to Ireland for a bit but we should have stayed until the end of Feb to really miss out on the heat. Mendoza is actually not so bad as the humidity is low, but Buenos Aires is a killer.
- Networking: I’m someone who did a lot of networking back in Dublin. As well as joining local business networking groups and attending various nerd events such as Ruby Ireland and Bizcamp’s, I really enjoyed getting out and meeting people. Watching the twitter feed I am a little envious of some of the great events which are being organised. I’ve met some great entrepreneurs down here but there aren’t as many as I’d like. We should probably move back to Buenos Aires where there is a much greater concentration. Having said that, I probably we over-doing the meet-and greats a little and there is something to be said for just getting my head down. Listening to Pegram Harrison’s Evaluating a Venture Idea lecture, I do get the sense that perhaps it might be a better idea to move to Silicon Valley rather than Dublin if networking is really the name of the game. Perhaps a few months there might do it. Pegram posits in his talk that the greatest entrepreneur in the world can’t survive without the right environment in which to flourish. Granted, he is talking about ‘big bang’ ideas rather than simply earning more than you spend without having to sell hours.
- So what? Its all very nice not having a day job. I guess the next step would be to avoid having customers (eg: sell Piehole and live off the interest) but at the end of the day you do need a challenge. We took August off to spend on the personal and ‘giving back’ type projects which were thoroughly enjoyable. It was a month more than we could spend on these projects in Dublin, but at the same time, in order to hit the top run of Maslow’s over quoted hierarchy of needs, doing something ‘big’ starts to look more attractive.
- Security: Stuff happens. Accidents, long forgotten tax returns, emergency trips to visit sick relatives. We can’t really afford to flit around the globe at will and while this provide motivation – at the same time – a life abroad does feel a little unsettled. Going home for Christmas felt good and it might be a little time yet before Argentina or wherever we will be next year feels like home. Part of what is contributing to this is the fact we don’t have a plan for where we will be past getting hitched in January 2011. A 5 year plan always sounded ludicrous to me, but perhaps there is some sense in it.
So there you have it – some catches with this whole geoarbitrage thingy. That is not to say there not considerable upsides, but its not all milk and honey in the land of steak and red wine.
February 4th, 2010 |
Published in
pricing

I have been steadily working my way through the Building a Business podcast from the Oxford University. All the topics covered are pretty standard but there are a lot of insights available from the top people in their field. The podcast on negotiation, given by Owen Derbishire, has some real nuggets. I’m going to try and summarize them here. You can listen to the whole lecture here.
No deal is sometimes a good deal
Ever go shopping for the day and come back with absolutely nothing? It is kind of a bummer. All that effort and nothing to show for it. We are naturally biased towards doing a deal. Its worth remembering that when in any negotiating. I have a natural tendency to do some deal rather than walk away – even if that deal might be bad. You can see this in the Dragon’s Den, every episode where entrepreneurs give away large chunks of their business. This tendency isn’t limited to small timers either. The infamous 3g auctions of the early 00’s left supposedly smart phone companies over-paying massively for licenses which never made a return. In short, don’t be afraid to walk away. Read the rest of this entry »
February 3rd, 2010 |
Published in
agtweet | 4 Comments
If you have been using the 085 agtweet number for the last while you have been experiencing a less than stellar experience. In fact, it has been down since Friday and I’m having real problems getting it back on its feet.
Now, I should say, that it really shouldn’t take this long and I will admit to not giving it 100% attention as some day job issues are pretty pressing right now. I guess I took on some responsibility when I launched the service and right now I don’t feel like I’m living up to that responsibility. In part I am relying on the kindness of friends to keep agtweet running and I don’t want to abuse that by pestering them all the time for help. I’ve been getting a lot of questions about when the 085 number will be back … to which I’ll say I’m not totally sure right now.
For the moment, accept my apologies and bear with me.
thanks
James
January 29th, 2010 |
Published in
comment | 3 Comments
I was listening to the excellent Pegram Harrison talking about Building a Business in a podcast series released by the Oxford University. Pegram was going over how to evaluate ideas. All very good stuff. One throw away comment did prick my interest though …
“Unless you have the cure for cancer, there probably isn’t the need for your product you thought there was”
“I know how to cure cancer”, I thought, “maybe I should do something about that”.
Now, I am perhaps being a little dramatic for effect, but there is an opportunity for someone to literally prolong and enhance the lives of millions of people. Lets run through some stats and see if you can guess how.
- One fifth of patients don’t fill out their prescriptions
- 125,000 American’s die annually by virtue of not taking their pills properly
- 60% of patients cannot identify their own drugs
- 1 in 4 people in nursing homes are there because they can’t figure out their own meds
Read the rest of this entry »
January 21st, 2010 |
Published in
geoarbitrage | 4 Comments
It turns out we might have to give up the house we are currently staying at in Mendoza, Argentina. This prompted a spurt of epic googling on the part of my dear fiancé – which eventually resulted in her creating this presentation of our options.
Did I mention that I really love this chick?
January 20th, 2010 |
Published in
SEO
Last year I set up an A/B test on our ebook subscription page on Piehole.ie. We are a pretty low traffic site but I didn’t let that stop me drawing conclusions early on. My thought was that hard as nails sales copy was outperforming a very much more understated (and a little scrappy) subscription page.
It looks like I jumped to conclusions though. Checking back again this morning after some time I noticed that actually, the simple copy out-performs the snazzy buy now copy. This goes against conventional wisdom.

Of course google did tell me that the early results had a weak level of confidence but I was too impatient to wait for confirmation. It is just by luck that I forgot to stop the experiment early on.
January 13th, 2010 |
Published in
Uncategorized
@jdrumgoole did a great job of detailing the goings on at the #igap marketing conference in Dubiln. It is at times like this I wash I was back there myself. I’m posting Joe’s tweets here for posterity.
January 13th, 2010 |
Published in
Uncategorized, comment
If we can just get 1% of our visitors to convert …
Never have more dangerous words been written in a business plan. It sounds plausible only because humans are mind-boggelingly bad at understanding percentages. Even if you were a complete wingnut in school you probably still managed to get 10% in the honours math exam. A 5% discount is nothing. A doctor telling you that you have a 1% chance of not waking up after an op is hardly worth losing any sleep over.
However, I don’t see a lot of discussion on the chances of a 0% conversion rate in your business. Read the rest of this entry »
January 9th, 2010 |
Published in
agtweet
Agtweet has been going through the wars recently. A combination of simple mistakes, expiring credit, tripping over cables, twitter connectivity issues and getting snowed in in the Wicklow mountains, all conspired to patchy service. In my experience, these things come along like buses, in clumps of 3 or 4. We’ve had about 7 months of pretty continuous service but over the last few months there have been problems.
All of which results in posts like …

and … Read the rest of this entry »
December 30th, 2009 |
Published in
comment

Fortune 500 listing excerpt
According to Wikipedia, Raytheon makes …
Coca-Cola makes bottled sugary water. Read the rest of this entry »